We're getting very excited now...

Your Mortgage + Media Newsletter with JohnB

The only newsletter (probably) where you can get the latest market trends, mortgage news, and social + AI updates all in one place

June 3rd, 2024

Excited Friday GIF by SpongeBob SquarePants

We might be getting excited a little too early

We we’re just happy as could be, though we probably shoudn’t be…

  1. I mean, home prices set another record

  2. but GDP is slumping.

  3. Though inflation is down, that’s nice,

  4. in part because housing costs are better,

  5. and that seems to be getting mortgage rates comfy in the mid 7 range

Plus, a new TikTok creation station

Really quick, if someone forwarded this email to you, don’t settle for being at mooch. Sign up and get it for yourself here 👇

Ok, let’s get to it!

 The Mortgage Part 

🏡 Record Setters: The Case Schiller report shows home prices at a new record high for the 9th month in the last year

📉 GDP Yawns: After strong GDP numbers for the last several months, the US saw just 1.3% YoY growth last quarter on the tails of lower consumer spending

💲 And so does inflation: The Fed’s favorite PCE inflation gauge finally came in where expected, giving us hope that we are soon headed back toward the 2% mark

 💸 Housing costs too: The all important housing component of inflation cooled off as overall costs begin to level off

 📈 So we’re feeling pretty good: Consumer confidence is up despite lackluster data. Maybe we’re into the whole spending less thing. Am I a minimalist now?

 ➕ But they want more: Fed says we need a lot more than a “leveling off” of inflation before they’re willing to entertain rate cuts

% Mortgage Rates: Are getting uncomfortably comfortable near that 7.5% range, and don’t seem to have much reason to head back south anytime soon

🔍 Coming this week: Now we look forward to jobs numbers to tell us how the economy is doing as a whole this month

 The Media Part 

A new TikTok creation station

TikTok has introduced a new dashboard called TikTok Studio, designed to help creators manage their TikTok presence more efficiently. This platform is an updated version of the Creator Center and allows users to handle video uploads, editing, performance analytics, and more from a single location on desktop.

TikTok Studio consolidates various creation and management tools, making it easier for creators to access and use them. Users can upload, film, edit, and post videos directly from the platform, utilizing tools like auto caption, photo editor, and autocut for professional-quality content.

In addition to streamlining content creation, TikTok Studio emphasizes monetization by consolidating growth opportunities and offering tailored program recommendations. It also provides direct access to the Creator Academy for educational resources.

While the tools themselves are not new, their integration into one platform simplifies the user experience. Currently, TikTok Studio is available as a web app, with plans to test a standalone app in the future.

Well that’s it for the best (and likely only) Mortgage AND Media Newsletter out there. This week work on forgiving me for my recent hiatus from sending out this newsletter. Sorry about that but I had things to do. I’ll be better from now on I promise.

And as always, I’m happy to help you and your clients with anything mortgage, marketing, or social media. See you next week and

Thanks for reading!

John Birke | Mortgage Advisor | Content Coach

NMNLS 1150795

Movement Mortgage
9726 Old Bailes Road, Suites 121 & 130, Fort Mill, South Carolina 29707

NC-I-211026, SC-MLO-1150795, AR-128178, MO-1150795, OK-MLO29209 | Movement Mortgage LLC. All rights reserved. NMLS ID #39179 (www.nmlsconsumeraccess.org). Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits. For more licensing information please visit movement.com/legal.


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