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- Own nothing, be happy 😅
June 24th, 2024
We might be getting excited a little too early
Lat week was… uninspiring. And a mixed bag, some good and some bad.
The goal is to own nothing and be happy?
Not much choice with these new records
Though we are having to spend less now
but the Fed says it’s a good sign?
And mortgage rates just don’t know what to think
Plus, a new TikTok creation station
Really quick, if someone forwarded this email to you, don’t settle for being at mooch. Sign up and get it for yourself here 👇
Ok, let’s get to it!
The Mortgage Part
💼 Own nothing, be happy: Construction of built-to-rent single family homes spiked 20% in the first quarter of this year as homebuying continues to be out of reach for millions
🏡 More records: Home prices set yet another record over $419k, up nearly 6% over last year despite inventory being up over 18% over the same time period
💲 Spending Slump: Retail sales came in unexpectedly low, which may be good as a signal that higher rates are curbing inflation
↗ The right direction: The Fed still thinks inflation and the economy are on a good track, and expect to cut rates by the end of the year. Not the 3 rate cuts we were hoping for, but we'll take what we can get
% Mortgage Rates: They remained flat on the ups and down for the week
🔍 Coming this week: We have major PCE inflation numbers coming up that will tell us if we’re really on the right path.
The Media Part
The Creator Search Insights
TikTok continues to innovate by introducing new features, with the latest being Creator Search Insights. This tool is designed to help creators find inspiration by providing valuable information on trending topics. By simply typing "Creator Search Insights" into the search bar, users can access data divided into "trending" and "for you" categories. These categories reveal the most popular search terms, displayed with their respective popularity percentages, allowing creators to focus on the most relevant trends.
The trending section highlights what's currently popular across the platform, while the for you section offers a personalized feed based on individual preferences. This customization helps creators tailor their content strategies more effectively. By examining top-ranking videos, creators can gain insights and develop their strategies, potentially increasing their output.
The tool has been praised for its simplicity and user-friendly design, emphasizing a seamless experience for users. This ease of use is crucial as TikTok aims to foster creativity and encourage creators to produce more content.
As TikTok grows, tools like Creator Search Insights are essential in maintaining its competitive edge against other platforms, such as YouTube. By providing creators with the resources they need to stay relevant and innovative, TikTok positions itself as a leading destination for both content creators and audiences. This new feature is likely to inspire increased output from creators, further driving TikTok's growth and popularity.
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Well that’s it for the best (and likely only) Mortgage AND Media Newsletter out there. This week soak in some summer while we wait for inflation numbers coming out on Friday. No sense stressing it until we have to right?
And as always, I’m happy to help you and your clients with anything mortgage, marketing, or social media. See you next week and
Thanks for reading!
John Birke | Mortgage Advisor | Content Coach
NMNLS 1150795
Movement Mortgage
9726 Old Bailes Road, Suites 121 & 130, Fort Mill, South Carolina 29707
NC-I-211026, SC-MLO-1150795, AR-128178, MO-1150795, OK-MLO29209 | Movement Mortgage LLC. All rights reserved. NMLS ID #39179 (www.nmlsconsumeraccess.org). Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits. For more licensing information please visit movement.com/legal.
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