Something good this way comes??

And other haunting tales...

Author

John Birke
July 15, 2024

The only newsletter (probably) where you can get the latest market trends, mortgage news, and social + AI updates all in one place

July 15th, 2024

Pop Tv Hope GIF by Schitt's Creek

Like eventually… right?

So after a few rough weeks in the financial news cycle, we actually had an uplift of hope in this dark, cruel worlds!

  1. The BIG news, inflation is dropping!

  2. But not for producers.

  3. And jobs aren’t what they seem.

  4. So we aren’t feeling great, but this could just be the beginning

Plus, we need to talk about KPIs

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Ok, let’s get to it! And for the video this week, let’s stay positive and talk about inflation. But keep a close eye on the rest going forward…

 The Mortgage Part 

📉 Inflation is down!: The inflation rate dropped to 3% last month, it’s the first time we’ve actually seen a DECREASE in prices since the start of the pandemic. Rates celebrated, but should we?

Prices fell in June for the first time since the start of the pandemic

Americans weighed down by fast-rising prices for three years just received more encouraging news on the inflation front.

www.cnn.com/2024/07/11/economy/us-cpi-consumer-inflation-june/index.html

📈 But not for everyone: Producer inflation actually went up, meaning the cost of making goods increased faster than before, giving worry to increased consumer prices coming.

Mortgage Rates Shrug Off Seemingly Threatening Inflation Data to hit 5 Month Lows

Yesterday was all about the CONSUMER Price Index (CPI), which helped mortgage rates drop at the 2nd fastest pace of the year. But for the PRODUCER Price Index (PPI), the message was a bit different.

www.mortgagenewsdaily.com/markets/mortgage-rates-07122024

👷‍♂️ Jobs are worse than they seem: The jobs report has been consistently off the mark in the positive the last year. We’re strong still, but not like the headlines show

Jobs report is exaggerating U.S. employment gains. What is going on?Jobswww.morningstar.com/news/marketwatch/20240709132/jobs-report-is-exaggerating-us-employment-gains-what-is-going-on report is exaggerating U.S. employment gains. What is going on?Jobswww.morningstar.com/news/marketwatch/20240709132/jobs-report-is-exaggerating-us-employment-gains-what-is-going-on report is exaggerating U.S. employment gains. What is going on?

www.morningstar.com/news/marketwatch/20240709132/jobs-report-is-exaggerating-us-employment-gains-what-is-going-on

😬 And we might just be getting started: Data shows that on average it takes 10 quarters from the first rate hike for a recession to start… we’re in Q10

We're not exiting the period in which rate hikes hurt; we're entering it

It's been 10 quarters since the Fed started hiking

www.forexlive.com/centralbank/were-not-exiting-the-period-in-which-rate-hikes-hurt-were-entering-it-20240710

% Mortgage Rates: Despite the negative outliers, mortgage rates dropped to their lowest level in 5 months, celebrating inflation’s drop.

MBS Dashboard - MBS Prices, Treasuries and Analysis

View MBS prices and charts and follow the day's market activity with Micro News and Commentary.

www.mortgagenewsdaily.com/mbs

🔍 Coming this week: Retail sales, hosing starts and a bunch of Feddies speak

U.S. Economic Calendar - MarketWatch

U.S. economic calendar consensus forecasts from MarketWatch.

www.marketwatch.com/economy-politics/calendar

 The Media Part 

Let’s talk KPIs

A KPI is a Key Performance Indicator. This is a metric that will show you how well a piece of content or your page is performing. Here’s a great breakdown of how these work and what you can do to implement them in your social media strategy:

5 Social Media Marketing KPIs to Track [Infographic]

Some pointers on which data points you need to be keeping tabs on.

www.socialmediatoday.com/news/5-social-media-marketing-kpis-track-infographic/720801/

Well that’s it for the best (and likely only) Mortgage AND Media Newsletter out there. This week, watch what the Fed says about the recent inflation data and what they think about possible rate drops.

And as always, I’m happy to help you and your clients with anything mortgage, marketing, or social media. See you next week and

Thanks for reading!

John Birke | Mortgage Advisor | Content Coach

NMNLS 1150795

Movement Mortgage
9726 Old Bailes Road, Suites 121 & 130, Fort Mill, South Carolina 29707

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