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Well that'll take the wind right out of you're sails š
This Week's Mortgage + Media Update with JohnB
February 19th, 2024
A little false hope and dashed dreams for this week:
Affordability is back?
Youngāuns are getting rich quick?
Despite some money woes
And rising rates
With les spending
Plus, Are you ready to not have to shoot video ever again with Sora AI?
Really quick, if someone forwarded this email to you, donāt settle for being at mooch. Sign up and get it for yourself here š
Ok, letās get to it!
The Mortgage Part
š” Affordability is coming back?: Supposedly when rates get to 6.625% homes become āaffordableā againā¦ but IDK
š¶ Youngāuns getting rich: Americans under 40 saw their wealth spike 80% in the last few years
š² Money woes: Inflation report shows CPI is still over 3% a real bummer for all of us waiting for the Fed to drop their rates.
š Inflation to rates: The inflation report sent rates through the roof last week, losing the momentum we made the last few months
š Buying snail: We spent a lot less than anticipated, an early sign of troubles afoot?
% Mortgage Rates: Jumped over 7% on bad inflation news
š Coming this week: Some Fed officials speak and some home sale numbers come in. Overall a slow week ahead
The Media Part
š¤Æ Open AI drops itās biggest bombshell since ChatGPT
Open AI, the company behind ChatGPT, just announced a new tool called Sora. It can generate hyper-realistic videos from nothing more than a text prompt. Want to watch a bald eagle snowboard on some killer powder? Sora will make it.
And even though this tool isnāt going to be open to the public any time soon, thereās a lot of talk about how dangerous this technology could become. Deepfakes of politicians, for example, could spread lies, change elections and potentially the altar the course of our democracy! OK thatās maybe a bit dramatic, but the potential for this tech being used by bad actors is serious. Weāll see how this plays out.
In the meantime, check out this short video showcasing the power of Sora AI
Well thatās it for the best (and likely only) Mortgage AND Media Newsletter out there. This week take a look at your business plan. How close are you to your goals and are you still track for what you want to accomplish?
And as always, Iām happy to help you and your clients with anything mortgage, marketing, or social media. See you next week and
Thanks for reading!
John Birke | Mortgage Advisor | Content Coach
NMNLS 1150795
Movement Mortgage
9726 Old Bailes Road, Suites 121 & 130, Fort Mill, South Carolina 29707
NC-I-211026, SC-MLO-1150795, AR-128178, MO-1150795, OK-MLO29209 | Movement Mortgage LLC. All rights reserved. NMLS ID #39179 (www.nmlsconsumeraccess.org). Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits. For more licensing information please visit movement.com/legal.
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