Well things are looking up, but don't worry we could still be screwed 😘

This Week's Mortgage + Media Update with JohnB

The only newsletter (probably) where you can get the latest market trends, mortgage news, and social + AI updates all in one place

December 5th, 2023

Last Week:

Another week of good news sent rates back toward 7%, but ‘ol Jerome keep saying to calm down

  1. The housing market haters get fooled again

  2. Home sales take a hit after rates jump

  3. Conventional loans are about to be allowed up to $766,550

  4. Inflation keeps coming down

  5. Optimism for Feds upcoming policy is on the ups

  6. Jerome is trying to fix that

  7. But rates always focus on the positive and dropped close to 7%

Plus, Microsoft puts AI on the front burner with some billies in their eyes 🤑, TikTok says to stay a while, and Meta just gave you some 🔥 new creation tools

Really quick, if someone forwarded this email to you, don’t settle for being at mooch. Sign up and get it for yourself here 👇

Ok, now let’s get to it!

 The Mortgage Part 

Check out this week’s video 📽👇

🏡 Home Prices: Case-schiller show that they hit a new all-time high last quarter as inventory stayed high

👷‍♀️ Pending Home Sales: Dropped to lowest level on record after rates hit 8% in October

📈 Conforming Loans: The Federal Housing Finance Administration announce new conforming loan limits of over $766k for 2024

👍 Inflation Data: PCE shows core inflation is at 3.5%, getting closer to the Fed’s goal of 2%

🏛 Fed Outlook: Fed Governor Waller and others said in a statement that if inflation numbers keep dropping we could see rate cuts coming soon

🥊 Jerome Pumps the Brakes: Fed Chair Jerome dumped some cold water on rate cut talks saying there is still much to be done and more hikes could be in the future

% Mortgage Rates: Another great week for rates coming off continued positive data, dropping to just above 7%

🔍 Coming this week: Consumer credit and the super-massive-important jobs/unemployment report

 The Media Part 

Go Big or Go Back to Facebook

The people want more!!
TikTok is currently testing an extended video upload limit from 10 to 15 minutes, confirmed by the company to TechCrunch. This feature is in the experimental phase in select regions with a limited user group. This as TikTok continues it’s push to get more 1min+ video content on the app.

Originally renowned for short-form content, TikTok has gradually embraced longer videos. The platform previously increased its video length to 10 minutes in February 2022, up from the initial 60 seconds. This extension provides creators with more time for diverse content like cooking recipes, beauty tutorials, educational material, and comedy sketches. Previously, videos surpassing 10 minutes prompted creators to redirect viewers to a "Part 2" video. With the increased time limit, creators may no longer need to create an entire series.

This move positions TikTok in direct competition with YouTube, signaling an effort to attract long-form video creators who traditionally gravitate towards long-form and shy from the shorter styles made popular by TikTok. While TT has been associated with short, entertaining videos, this shift reflects the platform's evolving approach to accommodate longer content. Despite potential resistance from users accustomed to shorter videos, TikTok's introduction of features like fast-forwarding suggests an awareness of diverse user preferences.

Well that’s it for the best (and likely only) Mortgage AND Media Newsletter out there. You’ve probably got some pilgrim hats to wear while you put on your stretchy pants, so be thankful for what you’ve got while you dig in and enjoy this week with family and friends and tryptophan commas 😴

And as always, I’m happy to help you and your clients with anything mortgage, marketing, or social media. See you next week and

Thanks for reading!

John Birke | Mortgage Advisor | Content Coach

NMNLS 1150795

Movement Mortgage
9726 Old Bailes Road, Suites 121 & 130, Fort Mill, South Carolina 29707

NC-I-211026, SC-MLO-1150795, AR-128178, MO-1150795, OK-MLO29209 | Movement Mortgage LLC. All rights reserved. NMLS ID #39179 (www.nmlsconsumeraccess.org). Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits. For more licensing information please visit movement.com/legal.


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